Fix up look sharp - Ideas to get your s**t together
Your budget is slashed.
Your team and assets are all over the place.
Your crew is on lockdown.
But you still need to make content.
You still need consistency.
Some ideas “during this difficult time”.
1. Up-skill the team
Lockdown provides some teams with a bit of space in their diaries. Getting your team equipped with some tangible video creation skills is a really valuable thing to do to turn your in-house capabilities into powerful content machines. The internet is swimming with great training content for free, drop us a note about your team and content needs and we can send you a bespoke list of resources.
2. Keep it simple and DIY
There are two new platforms that have recently been launched that let you create social video content easier than ever before. One from Vimeo
, one from YouTube
, so both reputable and trusted places
3. Get your shit/assets together
Nobody knows when we’ll be able to shoot again. In the meantime, your existing asset bank is the gold mine you’ve never had a chance to look through. This is the perfect time to collate your assets, label the shit out of it, go through the rushes and see what gems you can find. A seriously solid investment might be a brand asset platform for video content like Brandfolder
, or Wiredrive
, or Adobe’s own DAM system
3. Re-use, recycle
Build your content plan around re-using as much stuff as you can. Get your agency / freelancer to send uncompressed clean exports of any recent content without titles or music. If you can, ask for original rushes from the projects too to reuse and recycle.
4. Great time for UGC
Every single member of your audience has a camera in their pocket capable of creating content for you. You just need a good enough reason to get them to whip it out. Finding a creative way to bring a community together through a user-generated video campaign can give you serious multi-channel content mileage. Here is a great example from Tesco
and another from Virgin Media
5. Don’t be too serious
Yes, this pandemic is no joke. But you don’t have to zap all the fun out of your content. The best video content at the moment helps place the brand on the same side as the audience. There’s really no need to be lofty, just human. Just don’t be like these brands