When we've got something great to say, we write a newsletter for brand teams. We curate the best of video, creativity and insights to inspire and delight.
Our readers are brand managers, marketers, creators, makers, planners and all sorts of curious minds. Video is an exciting part of their work, but they have other things to manage. Our newsletter is a way of staying inspired and informed in one place. So why you won’t find clickbait or spam. Just curated ideas and insights from Kate and Neil.
Things we loved this week☛ Despite its vapid core, sometimes creativity spills out of the TikTok format that you just have to celebrate☛ There have been some giant leaps forward in visual technology in the last few years, here's an incredible demonstration of…
The Karman ProjectThis example shows how you can embrace the low-resolution aesthetic and build an entire art style around it.
Audiences don’t care about the logo placement.Audiences don't pour over the nuances of a visual identity nearly as much as brands would like them to.But what they do is spend time in brand environments that move, in spaces that make noise, in digital environm…
This newsletter is compiled by Kate & Neil. We’d love to hear from you if you fancy saying hello.Don't be shy, hit reply
But Sainsbury’s delivered the same message in a completely magnetic way
Oh and by the way, we’re not talking about idents, or lower thirds, or sonic branding.To us, this isn’t video identity at all. It goes much deeper than this.
We write this newsletter so brand teams and marketers can get closer to the thigns they love about video